Adrian Drew Book a call

Your LinkedIn, done for you. From posts in your voice to calls on your calendar.

Get more of the right people on a call with you. I write posts in your voice, then message the people who engage with them.

I message the people who engage with your posts, so the right ones book a call.

Book a call See how it works
1Post goes out
Your postWritten in your voice
Approved
2People engage
Comments and replies handled
3Outreach
New messageTo someone who engaged
They replied
4Call booked
Discovery call30 min, video
MonTueWedThuFri
Booked
  • £30K client signed from one post
  • 8 new leads in 2 weeks
  • £8K generated in one month

Posts warm buyers up. I get them on a call.

Posting on its own rarely brings in work. Most founders I speak to have already worked that out.

So I pair your posts with outreach. When someone who fits your ideal client reacts or comments, they hear from you directly, and they already know your name.

That's why the replies turn into calls. All you do is approve the drafts.

Your post goes outIn your voice. You approve every one.
The right people engageI handle the comments and replies.
They hear from youWritten by me, sent from your account.
Discovery call bookedStraight into your calendar.

How it works The full process, start to finish.

  1. 1
    Day 1

    Discovery call

    We talk through what you sell, who buys it and what a great client looks like. If it isn't a fit, I'll tell you on the call.

    Your offerIdeal clientGoals
  2. 2
    Days 2 to 3

    Voice interview

    A long interview about your story, the opinions you'd argue for and how you usually win work. It's how the posts end up sounding like you on a good day.

    Your storyOpinionsVoice guide
  3. 3
    Day 4

    Profile rewrite

    I rewrite your headline, About and Featured, so anyone who clicks your name knows what you do and how to work with you.

    HeadlineAboutFeatured
  4. 4
    Week 1

    First posts go live

    I write every post and you approve it. They go out on a steady schedule and I look after the comments and replies.

    Posts in your voiceReplies handled
  5. 5
    Week 2

    Outbound starts

    I message the people who fit your ideal client, a few a day, starting with the ones already reading your posts. Anyone who wants to talk gets passed straight to you.

    Your listMessages writtenReplies flagged
  6. 6
    Month 2

    Readers turn into calls

    By now the right people know your name, so more of the posts give them a reason to get in touch and book a call.

    Offer postsCalls booked
  7. 7
    Month 3

    Review and scale

    We look at what's actually bringing in calls, do more of that and drop whatever isn't.

    What's workingNext quarter

What it's looked like for founders I've written for.

£30K

client signed from one post

For Sarah, a consultancy founder

8

new leads in 2 weeks

For Mark, a founder moving into a new market

£8K

generated in one month

For Emma, a founder client

245K

views on a single post

One post I wrote for a client

931%

more impressions in 90 days

For Lucy, a founder client

  • 150+ founders written for
  • 4,500+ posts written
  • 2.5M monthly readers at Mind Cafe

Results from client accounts I've written for, across different packages. Every account is different, so I won't promise you a number.

Some names changed for privacy.

What founders say about working with me.

“Every time I post something AJ's created, people engage. I don't know what it is. There's a depth to his content that's missing in an era where everyone can go to ChatGPT and pretend to be a great writer. I think he actually is one.”
Solange AbrahamSolange AbrahamFounder, House by Solange
“A lot of copywriters pushed me to follow a boring set format. AJ understood my frustrations and was up for taking risks and provoking a debate rather than saying the same thing as everyone else.”
Dan HullyDan HullyExited founder of RORA
“Working with AJ is one of those rare professional experiences where you hand someone the bones of an idea, and they hand back something incredible. He doesn't need hand-holding. He has agency. What comes back is fully realised, structurally sharp, and formatted in a way that holds attention from the first line to the last. Our newsletter readers have replied saying things like ‘this changed my life’ and ‘I will take the leap. I needed this more than you'll ever know.’ If you need a writer who can think independently, adapt fast, and produce long-form content that genuinely moves people, then AJ is your person.”
Mason HughesFounder, New Mentalities
Adrian Drew

You'll work with me, and I write every post myself.

I'm Adrian, though everyone calls me AJ. I've written 4,500+ LinkedIn posts and worked with 150+ founders.

Before that I founded Mind Cafe and grew it to 2.5 million monthly readers, with a print magazine on the shelves at WH Smith, Barnes & Noble, and Whole Foods.

So I know how to get people reading. These days I care more about whether they message you and book a call once they have.

Three ways to work together. All done for you, on a 3-month minimum.

Three months is roughly how long it takes for this to start paying off. Every package starts with the same voice interview, so the posts sound like you whichever one you pick.

Brand

For getting known in your market and bringing in inbound leads.

Book a call to see if it's a fit

  • 3 posts a week in your voice
  • Comments and replies handled
  • Custom graphics for your posts
  • A monthly content plan
  • Profile optimisation: headline, About and Featured
Book a call

Leads

Inbound and outbound together: posts, lead magnets and outreach to your ideal buyers.

Book a call to see if it's a fit

Everything in Brand, plus:

  • A every month, built for you
  • A weekly newsletter in your name
  • A monthly promo issue for enquiries
  • A giveaway resource to grow your newsletter signups
  • Outreach to your ideal buyers, with replies passed to you
Book a call

Engine Full system

For turning your audience into buyers, with posts, lead magnets and outbound all run for you.

Book a call to see if it's a fit

Everything in Leads, plus:

  • 4 posts a week instead of 3
  • 2 a month
  • Your buyer list built in Sales Navigator and refreshed monthly
  • Ongoing follow-ups to the people on your list, written and sent for you
  • Targeted promo campaigns each month: landing page, emails, posts and outreach
  • A monthly review of what's bringing in calls
Book a call

Outreach runs from your LinkedIn account, and Engine uses Sales Navigator on your account.

Book a call and we'll see if it's a fit.

It's a 30-minute Discovery call. We go through what you sell and who buys it, then I tell you what I'd do with your LinkedIn. No hard sell. If it's not right for you, I'll say so.

  • What you sell and who buys it
  • What I'd do with your account
  • Which package fits, if any

Built for founder-led businesses selling high-value work, from consultancies and agencies to SaaS, professional services, and beyond.

Discovery call30 min

Pick a time that suits you. You'll get a calendar invite and a video link straight away.

Book a call