Hi, I’m AJ 👋🏻

And I’m redefining what healthy masculinity looks like.

Men in today’s world are lost.

If you’re here, it’s probably because you’re like me. A young man who wants to create a happy, successful, prosperous life for himself and his loved ones.

You have the same dreams as me. To buy a house for your mum. To get stronger. To overcome your vices.

In short: To become the strongest version of yourself.

And we’re not alone.

A lot of us grew up without a strong father figure or a solid male role model in our lives.

We’ve had to figure out how to be men on our own. While society keeps telling us that masculinity itself is a problem.

So we’re left confused, unsure of what it actually means to be a man.

That confusion leads a lot of young men to latch onto the wrong influences. People online who push toxic ideas and extreme versions of masculinity.

And so still, we remain lost.

I get it. Like most young men, I’ve had to teach myself what masculinity really is. How to communicate with women, how to build meaningful relationships, get in shape, make money, build a business, protect myself, how to be a gentleman and carry myself with respect, for others and for myself.

But I’m not perfect. I’m not a finished product, and I’m still on my journey. Just like you.

The truth is, none of us have all the answers, but we can work on becoming better every day. Together, we can learn what it really means to be the kind of men this world needs - strong, honorable, and driven.

Men who can lead, love, and protect, without losing our sense of self.

This journey is ongoing, but it’s one we don’t have to walk alone.

So let’s do it together.

Free Advice

I post self-improvement content for men daily on all of the platforms below. For honest, insightful talks about how to become the best version of yourself, follow the links underneath.

Monthly Mentorship

Need somebody to guide you along the way?

I can help. I’ve coached many other lads just like you, helping them with everything from heartbreak to building confidence, succeeding in business, progress in the gym… you name it.

If you need a straight-talking, zero BS coach to help you, I’ve got you.

‘A man is one whose body has been trained to be the ready servant of his mind; whose passions are trained to be the servants of his will; who enjoys the beautiful, loves truth, hates wrong, loves to do good, and respects others as himself.’

— John Ruskin